What is the definition of Positioning Experiments?

Positioning experiments are like the secret sauce of marketing magic, but instead of being a pot of gold, we're talking about strategically placed test subjects and questionable consumer psychology. It's the process of figuring out where your brand sits in the crowded marketplace, like trying to guess where your favorite snack's hiding spot is while walking down a bustling street, except this time, it's all about making sure your product gets the spotlight without anyone even realizing it.

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Example sentence: "The 'Epicurean' coffee company decided to throw a 'Positioning Experiment' in the most unsettling way possible: they offered free coffee to customers who brought their own reusable cups, but only if those cups had the company's logo painted on them in neon green and blue - because who doesn't love a good neon sign, right?"